Blend Interactive Reports

Application start to submit rate (# loans submitted by the borrower / total # of applications started by the borrower). 

Deeper metrics are included in the Utilization dashboard (including Borrower App Funnel that breaks down the percent of borrowers to complete each process).

The date filters correspond to the time the application was started by the borrower

Percentage of submitted loans with at least one successful Generated Asset Statement  

The date filters correspond to the time the application was submitted by the borrower

Data Verification Usage Report

Application List

Median time in minutes from when the borrower starts "Getting Started", all the way through to successfully finishing "Review and Submit" for borrower submitted loans. 

Note: Does not include follow-up only loans

The date filters correspond to the time the application was submitted by the borrower

Percentage of borrower activity happening in or outside business hours. Business hours are defined as 9:00am-5:00pm Monday-Friday, adjusted for the borrower’s local timezone

The date filters correspond to the time tasks on a loan were completed

Unavailable

Percentage of borrower sessions broken down by device type: Desktop/Tablet/Mobile

The date filters correspond to the time the application was started by the borrower

Borrower User List (has specific user agent that would need to be parsed)

Total number of applications created in Blend - includes all full applications and follow-up only loans. A loan is included in “Other” when the follow-up only field is not set (e.g. loans ingested from the Public API)

The date filters correspond to the time the application was created.

Application List

Number of borrower submitted applications by loan type. 

The date filters correspond to the time when the loan was submitted by the borrower

Application List

NPS (Net Promoter Score) measures customer satisfaction for a product on a scale of 0-10. Average NPS measures the average score for all ratings within the timeframe.

Promoters: Borrowers giving a score of 9 or 10

Passives: Borrowers giving a score of 7 or 8

Detractors: Borrowers giving a score of 0 to 6

The date filters correspond to the time when the NPS score was submitted by the borrower

Calculated NPS is on a scale of -100 to 100 and measures the difference between your promoters (people who scored 9-10) and detractors (people who scored 0-6)

A number above 0 means you have more people likely to promote your product than detract from it. A quick internet search can show you current benchmark details for the industry.

The date filters correspond to the time when the NPS Score was submitted by the borrower

Shows percentage of drop off for major milestones from when a borrower starts "Getting Started" all the way through finishing "Review and Submit" for borrower submitted loans -  does not include follow-up only loans. Previously this funnel only applied to Mortgage loans, however Home Equity and HELOC loans are now included.

Please note: some config settings may affect certain processes in the Borrower Application Funnel. For example,  if the TRID setting “Ask for Income” is set to “Never”, “Only for Purchase”, or “Only for Refinance”, the completion percentage rate for “Income” may be lower than the rest of the processes in the funnel.

The date filters correspond to the time when the loan was first started

Total number of applications created, broken down by lead source:

Borrower: Borrower created the loan (e.g. Applied via link on website)

Lender: Lender created the loan and invited the borrower

API: Loans pushed into Blend (e.g from  the Public API, or a direct integration with a CRM)

The date filters correspond to the time when the loan was created

Average loan create to export rate broken down by lead source. 

Please note: The conversion rate on this graph is not related to the Borrower Application Funnel graph. The Borrower Application Funnel graph only includes Full Application Mortgage loans where the borrower has started “Getting Started”. This graph includes all created applications (e.g. follow-up only, delayed account creation, all loan types included in the filter, loans that the borrower has not started yet, etc.)

The date filters correspond to the time when the loan was created

Percent of loans with credit pulled, automatically upon submit or by lender (# loans with credit pulled / # loans created within the time frame)

The date filters correspond to the time when the loan was created

Application List

PAB Activities

Percentage of all credit pulls that is either Lender or Auto pulled 

Note: Percentage is not based on all loans, as a loan can have multiple credit pulls

The date filters correspond to the time when the loan was created

PAB Activities

Total number of Follow-ups requested broken down by type. Each follow-up is counted individually in the total (i.e. if an email goes out to the borrower requesting 5 different follow-ups in the same request, it is counted as 5 follow-ups).

Automated: Follow-ups added to an application template that are surfaced to every borrower

Manual: Follow-ups manually requested by the Lender

API: Follow-ups pushed into Blend from the Public Follow-ups API (generally these are document requests or document signatures).

Suggested: Follow-ups recommended by Blend based on information gathered in the application.. These are not automatically sent to the borrower but must be first accepted by a lender (e.g. Child Support Income Verification)

The date filters correspond to the time when the follow-up was created

Median time to complete Follow-up from requested time to completed time, in hours (included only Automated or Manual Follow-ups only, not Suggested Follow-ups)

The date filters correspond to the time when the follow-up was requested

Median completion rate for all Follow-ups requested including only Automated or Manual Follow-ups only, not Suggested Follow-ups.

The date filters correspond to the time when the follow-up was requested

Number of Follow-ups created, by request type: Automated/Manual/Suggested

The date filters correspond to the time when the follow-up was created

Total number of applications where the applicant has at least reached the first task

For submitted applications only, the median time in minutes between application start and submission

The date filters correspond to the time the applicant starts the application

The Net Promoter Score from all responses submitted in the Blend workflow

The date filters correspond to the time the applicant submits an NPS score

Percentage of applicant activity happening in or outside business hours. Business hours are defined as 9:00am-5:00pm Monday-Friday, adjusted for the applicant’s local timezone

The date filters correspond to the time tasks on a loan were completed

Unavailable

Percentage of applicant sessions broken down by device type - Desktop/Tablet/Mobile

The date filters correspond to the time the application was started by the applicant

Shows percentage of drop off for major milestones for the application. Each section shows the percent of applicants who have completed that section out of all applications started

The date filters correspond to the time when the application was started

The percentage of started applications that are submitted over time

Total number of applications where the applicant has at least reached the first task, broken out by account type

For submitted applications only, the median time in minutes between application start and submission

The date filters correspond to the time the applicant starts the application

The percentage of submitted applications that have been approved, either automatically or manually by a Lender User

The date filters apply to when an application was submitted

Application funnel with the percentage of started applications reaching milestones of Personal Info, Identity Verification, Account Setup, and Submitted, Approved, Account Booked to Core, Opening Deposit, Submitted Deposit

The date filters apply to when an application was started

Borrower Processes

Submission volume is shown as bars and plotted on the left axis and the approved percentage of submitted applications is shown as a line plotted on the right axis.

The date filters correspond to the time the application was submitted

A breakdown of the number of apps approved by each method - automated, manual

The date filters correspond to the time the application was approved

The percentage of started applications that have made it all the way through the funding workflow and on which an initial deposit was submitted

The date filters correspond to the time when the application was started