Google Analytics 4 (GA4) is Active

Available Now in Beta and Prod

Which customers are impacted?: 

All customers that have Google Analytics (GA) configured through their tag management implementation with Blend.

How to turn on:

Customers can access the guide through help.blend.com to configure. 

Purpose of Update and Benefit:

Per Google, any customers that have Google Analytics (GA) configured through their tag management implementation with Blend are required to migrate from GA's Universal Analytics to Google Analytics 4 (GA4) by July 1, 2023. As of February 27th, Blend has completed the product support for GA4 and is now available for configuration in both Blend beta and production environments. The configuration within the Blend tenant takes only a few minutes and is performed by customers within the Your Settings>Setup>Analytics admin section. A GA4 configuration guide on help.blend.com is available so customers can quickly and easily make the configuration in Blend without requiring assistance from Blend Support.

New Behavior:

Customers can easily update their Blend tenant configuration to enable GA4 tags and events. Blend allows GA4 tags to load within the Blend environment so that events are passed to Google Analytics for reporting purposes.

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