Note: These tools, reports and corresponding data are provided as-is and should not be relied on for compliance or formal reporting purposes.
Blend provides you and your organization with the tools to understand and evangelize the Blend story through data.
DISCLAIMER: All mentioned features on this page may not be applicable to your institution, please reach out to (support@blend.com) for more information on what features are enabled for your use.
User permissions: Available for users with the “Reporting User” role assigned. Lenders should use discretion with which users are able to view the Reporting Dashboard, as these users may have access to sensitive data (e.g. a user with Reporting role assigned will be able to view all loans, and not just loans assigned to that user).
Blend administrators: Please contact Blend support at support@blend.com to enable the Reporting permission.
Reporting Dashboard
The Reporting Dashboard allows users to access historical loan data at any time, including deleted loans. There are three components to the reporting feature that provide varying levels of granularity:
- Callout numbers: Key success metrics around application activity and the relative change; can be filtered by Last 30 Days, Last 90 Days, or Year to Date
- Generated Reports: Downloadable CSVs containing granular, loan level data; able to be filtered by custom date range and loan type (if applicable)
- Interactive Reports: Visualizations around high level or specific feature metrics; can be filtered by custom date range and loan type (if applicable)
The Reporting Dashboard is accessible from the Pipeline page to authorized users. Reports can be filtered by custom date range and loan type (if applicable) to match the interactive reports description.
Callout numbers 
Key success metrics about application activity and the relative change. Filter the view by defined timeframes: Last 30 Days, Last 90 Days, or Year to Date
- Application Submits: The number of borrower-submitted applications in the defined timeframe
- Application Start to Submit Rate: The conversion rate between started applications and those that are submitted by the borrower in Blend
- NPS: The average borrower NPS score of submitted applications in Blend
Generated Reports
Resource: Please see the Help Center Article on Reporting: Generated Reports for further information.
Generated Reports consist of downloadable CSVs (the same data is available via the Reporting API). There are two types of Generated Reports that you can access by selecting the tabs below the Callout Numbers.
User Generated Reports
User Generated Reports contain user or loan level data and can be filtered by date and loan type:
System Generated Reports
System Generated Reports are batch reports with calculations that cannot be filtered by date or loan type. They are generated once a week (Sundays 8:00am UTC).
Interactive Reporting
Resource: Please see the Help Center Article on Reporting: Interactive reports for further information.
Interactive Reports are data visualizations composed of a variety of metrics that can be filtered by a custom date range and loan type (if applicable). You can access the interactive reports using the “Overall” and “Utilization” tabs on the Reporting page.
Overall Report
The Overall Report contains high level metrics around application activity (e.g. Median Time to Submit, Borrower Device Usage) and can be accessed using the “Overall” tab under the callout numbers on the reporting page.
The Utilization Report dives deeper into metrics around borrower conversation (e.g application funnel, start to submit rate by lead source), and specific feature usage (e.g. Credit, Follow-ups).
FAQs
How often is the data refreshed?
The data in the Callout Numbers, User Generated Reports, and the Interactive Reports is refreshed roughly every 3 hours.
The data in the System Generated reports is refreshed on a weekly basis. The System Generated Reports calculate the metrics over the last 30 days (for Borrower Application Funnel and Follow-ups Usage) or 90 days (for Lender Statistics) from every Sunday at 8:00pm UTC.
Why are graphs blank?
Graphs will show up empty if there is no underlying data. If you do expect to see data and a graph is blank, try extending the time frame or choosing a different loan type.
Please note that some graphs may be reporting on features that are not applicable to your organization.
Resources:
Reporting: Interactive Reports
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