Blend offers Referral URL functionality that can be included in individual LO Pages, email signatures, and other client-facing media. When this URL is clicked, it will direct borrowers to initiate an application using Blend and it will automatically assign the application to the respective LO.
Create a referral link
Sample Lender email address: email@example.com
Sample Lender website: https://apply.blend.com
|Standard Syntax for the referral link|
Note: Information in the brackets should be replaced with your institution and personal email address.
|Personal referral link sample|
Note: It is critical to have the correct spelling and syntax in the referral link. Any errors may result in not assigning the loan to the respective loan officer.
1. Use capital "I" in referrerId
2. The '@' character in the email must be replaced by '%40' for standard HTML URL encoding
3. The lender's email address in the referral link must match their email address in Blend - the email address is case sensitive
4. If you're not sure how to format your link correctly or are running into issues with your link, please reach out to Blend Support for assistance.
Locate your Loan Officer page link for borrower self-serve
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