Configuring Google Tag Manager (GTM) in Blend

Blend administrators with access to the Setup Panel can update GA4 tags and events. Blend allows GA4 tags to load within the Blend environment so that events are passed to Google Analytics for reporting purposes.

• Setting Up GA4 in Your Blend Tenant
• Setting up Google Analytics 4 in Google Tag Manager
• Configure Debug Mode
• Debug View Enablement Steps
• Live View of Events in Google Analytics

Setting Up GA4 in Your Blend Tenant

The data layer is used to temporarily hold data. It is a structured format that is understood by GTM to make it easy for you to move that data from your web page or mobile app to tags, triggers, and other variables in Tag Manager.

A variable is a named placeholder for a value that changes, such as a product name, a price, or a date. Outside of the Built-In Variables pre-built in GTM, Blend has whitelisted a predetermined set of user-defined data layer variables that can also be configured within your GTM account.

1. Log in to Blend.
2. Navigate to Your settings > Setup.
3. Select Analytics from the left-side menu.
4. Click Edit in the lower right corner. This will open up the fields for editing.
5. Check both Google Analytics 4 Configuration and Google Analytics 4 Event tags in the Enabled GTM Tags section.

Setting up Google Analytics 4 (GA4) in Google Tag Manager

Now that the Google Tag Manager (GTM) script is configured to work with GA4, customers must replace all  UA tags configured in GTM for Blend tracking with equivalent GA4 tags.

Sample of GA4 Tag configuration in GTM

Configure Debug Mode

Blend recommends several methods of validating your GA4 configurations. In addition to using GTM preview, your browser’s developer tools, or other analytics debugging tool plugins/extensions, you should also consider using the DebugView functionality built into Google Analytics.

Debug View Enablement Steps

1. Configure in Google Analytics:  Configure > Admin > DebugView. Once enabled, you can view all events in real-time.
2. Configure in Google Tag Manager: Add a debug_mode field with a value of true to your Tag Configuration for Google Analytics: GA4 Configuration
3. Configure in your Blend Tenant(s): Allow Debug Mode

• Log in to your Blend tenant
• Click on Settings>Setup
• Select Analytics from right-side menu
• Select both GA4 tags within the Enabled GTM Tags section
  

Live View of Events in Google Analytics

Example: page_view, application_started, task_event and workflow_event events flowing into GA