Blend Configuration - Google Analytics 4 (GA4) – Blend Help Center

Blend supports GA4 by allowing GA4 tags to load within the Blend environment so that events are passed to Google Analytics 4.

Setting Up GA4 in Your Blend Tenant

1. Log in to your Blend tenant.

2. Click on Settings > Setup.

3. Select Analytics from right-side menu.

4. Select both GA4 tags within the Enabled GTM Tags section.

Sample of GA4 Tag configuration in Blend Tenant

Setting up Google Analytics 4 in Google Tag Manager

Note: Now that the Google Tag Manager (GTM) script is configured to work with GA4, customers must replace all UA tags configured in GTM for Blend tracking with equivalent GA4 tags.

Sample of GA4 Tag configuration in GTM

Configure Debug Mode

Blend recommends several methods of validating your GA4 configurations. In addition to using GTM preview, your browser’s developer tools, or other analytics debugging tool plugins/extensions, you should also consider using the DebugView functionality built into Google Analytics.

Sample of Debug View in GA

Debug View Enablement Steps

1. Configure in Google Analytics: Configure > Admin > DebugView. Once enabled, you have the ability to view all events in real-time.

2. Configure in Google Tag Manager: Add a debug_mode field with a value of true to your Tag Configuration for Google Analytics: GA4 Configuration

3. Configure in your Blend Tenant(s): Whitelist Debug Mode

Log in to your Blend tenant
Click on Settings>Setup
Select Analytics from right-side menu
Select both GA4 tags within the Enabled GTM Tags section

Live View of Events in Google Analytics

Example: page_view, application_started, task_event and workflow_event events flowing into GA

DISCLAIMER: The features on this page may not be applicable to your institution. Please reach out to Blend Support for more information on what features are enabled for your use.